Joel A. Castro

San Diego, CA - Willing To Relocate

619.750.5591- jcastro619@yahoo.com

 

Self-starter, motivated and results-driven, sales leader with eight years of intensive experience executing successful sales strategies and marketing programs, building brand awareness, and team-management.  Hands-on with coaching and training personnel, customers, and partners.  Skilled at project development, creating sales strategies and training material. Consequently successful with sales and marketing programs with a track record of exceeding goals and quotas.  Persuasive communicator with advanced presentation skills.

 

   

PROFESSIONAL EXPERIENCE

 

Premium Retail Services, San Diego, CA05/13 – current

Regional Field Lead:  Responsible for $13M annually of technology sales across 54 retails stores within San Diego Area including Best Buy, Staples, Office Depot and Fry’s.  Plan and execute training events ranging from in-isle to district level trainings. Presenting in front of up to 45 retail associates.  Conduct consumer facing sales events at high-volume sales retailers to provide the larger ROI possible for Lenovo.  Compile and provide competitor intelligence on new product launches and movements in retail.  Consistently exceeded sales quota by 10%

Secondary role in addition to primary occupation: Member of management team responsible for the development of field representatives located across the West region of the U.S. Conducted market visits to coach and mentor representatives providing in-the-moment feedback and/or corrective actions. Assisted in the development of training events.

·   Received Rep of the Month Award for October 2013. National award given for exceeding sales quota and going “above and beyond” while working in the field.

·   Competitive Spy Award October 2013. National award given for providing excellent weekly reports with valuable competitive information.

·   Best Presentation Award January 2014.  Team award given for demonstrating strong presentations skills during regional training event.

 

ActionLink LLC, San Diego, CA10/12 - 4/13

Lenovo Market Development Manager:  Responsible for the development and coordination of Lenovo’s in-store presence within fifty-four retail stores in San Diego County.  Trained in-store associates and managers on benefits and features of Lenovo’s products.  Captured and compiled market intelligence into weekly reports.  Provided daily feedback of store visits.  Attended “special events” and “demo days” to increase sales and brand awareness.  Responsible for maintaining and repairing Lenovo’s product displays and ensure products are set to plan-o-gram.  Set own weekly schedule to include time for: conference calls, store visits, administrative work, and personal product training. 

 

Ashford University, San Diego, CA5/09 – 11/10

Military Enrollment Advisor:  Recruited students for online degree programs by making outbound calls to warm leads.  Advised students on the admissions process which includes; scheduling and interviewing for admissions requirements, advising of different degree programs and presenting finance options.  Evaluated and reviewed student transcripts and all necessary admissions documents.  Conducted presentations and walk-through of online platform.  Managed student accounts to ensure a successful completion of first course (5-weeks).  

·   Excellence in Performance Award received July 2010

·   Met or exceeded expectations for consecutive performance reviews.  Excelled in areas of student retention and customer service with an 85% retention rate and outstanding service marks on customer service surveys.

·   Exceeded company expectations (83%) in quality assurance with an average score of 97%.

 

 

 

Sony Electronics, San Diego, CA10/07 - 5/09

3^rd Key: Member of Management team responsible for driving results through sales and customer focus.  Prepared weekly strategy reports, reviewed and analyzed sales metrics, proposed recommendations on improving techniques and processes.  Executed sales strategy through facilitating daily huddles with staff.  Coached, motivated and provided “in the moment” feedback to sales associates for their continued growth and development.  Organized  the production of special weekend sales events.  Maintained warehouse by receiving and shipping product following the standard operating procedures.  Supervised and reviewed monthly inventory counts for asset protection. 

·   Received “Outstanding” results for performance reviews in 2008

·   Completed fiscal year 120% over budget and 140% of LY (2007)

·   Achieved store record for weekend tent event with $1.2 million in sales.

·   Achieved 100% mystery shop score for 2008 fiscal year

 

LA Fitness LLC,Chula Vista, CA12/05 – 1/07

Senior Sales Counselor:  Member of management team responsible for increasing club sales and improving operations.  Weekend supervisor responsible for production of staff.  Assisted in staff development through the use of personal coaching and team trainings.  Self-generated leads through outside prospecting, setting up lead boxes and referrals.  Performed fitness assessments and club tours for potential members.  Established relationships to perform B2B corporate wellness proposals.  Conducted cost-benefit presentations to benefit-coordinators and/or decision-makers.

·   Club recognized as San Diego county's top performing club in 2006

·   Recognized as one of San Diego County's top 3 Sales Counselors for 2006

 

MarketSource LLC, San Diego, CA10/03 – 1/05

Nokia Product Marketing Representative/Demonstrator: Increased sales and awareness with product demonstrations.  Established and maintained relationships with retail store management.  Organized and executed product training for retail store associates.  Relayed any product communications for retail store associates.   Worked within thirty-two stores in the county.  Maintained a neat and clean store display. 

 

United States Navy, Lemoore, CA11/98 – 11/02

Aviation Electronics Technician:  Troubleshot, maintained F-18/C/E/F aircraft avionics systems.  Performed inspections of aircraft, aircraft parts, and tools.  Tested and replaced broken components, parts and wires.  Night-shift supervisor of CAG-2 FLIR team. Responsible for mission readiness of FLIR pods and all related systems. 

·   Awarded Navy Medal of Good Conduct 2001

EDUCATION

Ashford University

Bachelor of Arts in Organizational Management

SPECIALTIES

Military	Account Management	Retail Management	Territory Management
Product Demonstration	Training	Project Management	Budgeting
Customer Service	Merchandising	Asset Protection	Enrollment